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The truth of "refrigerator king" Xinfei appliance is on the verge of collapse.
2018/10/3
A loud bang! A generation of heroes fell down, and the truth was thought-provoking.
Suddenly, household appliances industry a loud noise, a generation of heroes, once the "king of the refrigerator" Xinfei Electrical Fall!
In those days, a phrase "advertising is better than Xinfei Refrigerator" was popular all over the world. Now this phrase is about to become a climax.
Recently, a reorganization statement on Xinfei Electric went out, "Under the pressure of the capital chain, the company has to stop production activities at present." The statement said the company has been losing money for the past few years. Although foreign shareholders have given a lot of money and support, they still can not completely recover the market challenges faced by the company.
Seeking legal protection
Xinfei is prepared to gain legal protection by entering the restructuring process, enabling the company to enter a relatively safe operating environment and to focus on the strategic design of the company"s regeneration, the note said. Xinfei has launched a working group, including managers and representatives from Yongan Shanghai consulting company. At the same time, the supervisors will be appointed by the court to supervise the reorganization. The working group will transform related assets into cash, but it takes time to process them.
A letter from the board of directors of Xinfei Electrical Appliances obtained by another industry insider to all employees of Xinfei said that Xinfei was not prepared for liquidation. The management team will continue to review potential strategic partners who are interested in using the new brand.
Experts said that the choice of Xinfei Electrical Appliances, it is obvious that the major shareholders are reluctant to have a good memory of the old brand in the Chinese appliance industry to withdraw from the appliance market stage, the brand resources may become a burden.
According to local media reports in Henan Province, the factory has been shut down since Nov. 1, the factory area has been in a state of no one except security, warehouses and workshops are sealed.
Suddenly, household appliances industry a loud noise, a generation of heroes, once the "king of the refrigerator" Xinfei Electrical Fall!
In those days, a phrase "advertising is better than Xinfei Refrigerator" was popular all over the world. Now this phrase is about to become a climax.
Recently, a reorganization statement on Xinfei Electric went out, "Under the pressure of the capital chain, the company has to stop production activities at present." The statement said the company has been losing money for the past few years. Although foreign shareholders have given a lot of money and support, they still can not completely recover the market challenges faced by the company.
Seeking legal protection
Xinfei is prepared to gain legal protection by entering the restructuring process, enabling the company to enter a relatively safe operating environment and to focus on the strategic design of the company"s regeneration, the note said. Xinfei has launched a working group, including managers and representatives from Yongan Shanghai consulting company. At the same time, the supervisors will be appointed by the court to supervise the reorganization. The working group will transform related assets into cash, but it takes time to process them.
A letter from the board of directors of Xinfei Electrical Appliances obtained by another industry insider to all employees of Xinfei said that Xinfei was not prepared for liquidation. The management team will continue to review potential strategic partners who are interested in using the new brand.
Experts said that the choice of Xinfei Electrical Appliances, it is obvious that the major shareholders are reluctant to have a good memory of the old brand in the Chinese appliance industry to withdraw from the appliance market stage, the brand resources may become a burden.
According to local media reports in Henan Province, the factory has been shut down since Nov. 1, the factory area has been in a state of no one except security, warehouses and workshops are sealed.
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